In short, Affiliate Marketing is a strategy in which a brand pays a commission to affiliates based on sales generated through their referrals. The key parties involved are:
- Sellers (sometimes referred to as merchants, retailers, or brands) can range from individual entrepreneurs to global enterprises. They are the creators of the products or services being promoted and sold.
- Affiliates (also referred to as publishers or advertisers) promote the seller’s products to their audiences by using affiliate links and ads. If their promotion or referral leads to a sale, they earn a commission from the seller.
- Customers purchase the product or service from the seller based on the affiliate’s referral.
Essentially, affiliate marketing is a form of profit-sharing between sellers and advertisers. The commission earned comes out of the product price, so it doesn’t create an additional cost to the customer.
Whether you participate in affiliate marketing as a merchant or an affiliate, there are many advantages when compared to other types of marketing. One of the biggest draws is the amount of control and flexibility available.
For example, a merchant can create an affiliate marketing program based on the products and services of their choosing, while affiliates can decide which programs to participate in. The shared goal is getting product promotions in front of relevant audiences who are likely to convert.
Affiliate links and banner ads are often used in informative, appealing, and engaging ways that are actually useful to users, such as through video tutorials or product reviews:
Affiliate marketing is also cost-effective. Most affiliate programs are free to join, like WebCanival Affiliate and operate on a performance-based system. This means that commissions are earned only when a consumer completes the intended action (a purchase, sign-up, etc.).
How Affiliate Marketing Programs Work
If you click on an affiliate link or ad, you might notice the referral code or identifier within the URL. Generally, the link looks longer than it would if you were to visit the merchant’s page directly:
Not all affiliate programs operate the same way, of course. Some common commission models include:
- Pay Per Click (PPC): Affiliates earn credit any time a consumer clicks on their affiliate links.
- Pay Per Sale (PPS): An affiliate earns a percentage of the referred sale, like WebCanival Affiliate
- Pay Per Lead (PPL): If an affiliate’s link results in a qualified lead, they receive a fixed commission.
Ultimately, the structure and terms depend on whether you’re using a self-hosted program or an affiliate marketing network. Networks such as Commission Junction and ShareASale are popular places to get started.
These third-party services act as an intermediary between sellers and affiliates. Although they can help with finding and managing affiliate accounts, they don’t offer as much control or autonomy as self-hosted programs, such as what you can operate through Webcanival Affiliate
With the latter, you can create your own program and exercise complete control — and it’s simpler that working with a third-party service.
Tips for Getting Involved in Affiliate Marketing
If you’re interested in getting started with affiliate marketing, the first decision you need to make is whether you want to participate as a merchant or an affiliate. The side of the affiliate marketing relationship you’re more interested in will influence your next steps.
For example, if you’re a blogger or have a large social media following, becoming an affiliate partner to other companies and brands can be incredibly lucrative. Not only will it help you earn money online, but it can also help to grow your confidence and familiarity with affiliate marketing programs, perhaps even paving the way to starting your own.
To begin, it’s smart to make a list of the brands and products you’re most passionate about, and brainstorm potential affiliate programs you might join. You can check the website of your favorite brands to see whether they offer an affiliate program (this information is usually listed in the footer):
On the other hand, if you are a business owner with existing products or services to sell, starting your own affiliate marketing program makes the most sense. If you do decide an affiliate program is right for your business, the next step is to launch your affiliate site.
Should you want to get start with affiliate marketing and make sales as you learn, Fortunately, WebCanival is the place you can start, by promoting our websites, e-commerce products. it’s the most simplest and dynamic niche product, we have a community of passionate marketers who always share tips and motivation, Webcanival offer FREE digital marketing training for anyone registered with Webcanival as Affiliate.
Start with the most on demand product and one that can help you as a marketer to fill in your own story in the way that you will be selling. In 2021 Everyone needs a website, even a job seeker needs one. Every entrepreneur needs ecommerce platform, you will be the one trusted to help them. sign up and get started.
Built to simplify affiliate marketing for beginners, our all-in-one management plugin comes with all the features and functionality needed to set up and run an affiliate program, or become an affiliate. This includes a personalized dashboard for affiliates, shopping cart integration, banner and link creation, and more.
Whether you’re interested in promoting other companies’ products to earn a passive income, or you want to grow your own business through a network of talented publishers and advertisers, affiliate marketing can help. Although the structure, pricing, and terms vary by program, there are plenty of ways to get involved in affiliate marketing.
As we discussed in this post, as an affiliate partner you have the opportunity to earn a commission every time someone uses your affiliate link. We recommend looking into affiliate or referral programs offered by your favorite brands. If you’re ready to create your own program, Webcanival Affiliate Services can simplify and streamline the process.
Do you have any questions about getting involved in affiliate marketing? Let us know in the comments!